In the competitive arena with telecom providers marching to the broadband drumbeat, your image - everything from your logo, your marketing materials, your employees, even how your CSRs answer the telephone - is every bit as important as the products and services you provide.  That said, how is your company perceived in your community?  Do customers look on you as the local high-tech leader - offering the latest in broadband services, bundles, or special deals?  

To achieve your desired position and promote that identity, you must take advantage of every opportunity to project who you are and what you represent in order to build your image with customers.  Raising awareness of both your company and your services builds name recognition and makes you top of mind in the competitive marketplace.  Your image is crucial if you want to be considered an innovative telecommunications provider worthy of a customer's attention - and dollars.  JSI can assist with strategies, campaigns, and initiatives to enhance your company's image and make it "top of mind" with customers, with:

• Company logos
• Product brands and logos
• Stationary packages
• Collateral material / external presentations
• Website development

An integral part of marketing and branding, direct mail and target marketing represent the most cost-effective way to draw customers' attention to your products and services.  They help customers develop specific ideas and feelings about your company and your message, whatever it may be.  Used creatively and in concert with other marketing and PR tools, direct mail builds brand awareness, attracts and retains customer share, and strengthens your customer relationships.

JSI can help you plan and carry out direct-mail campaigns to:

• Introduce a new corporate name, identity, or logo
• Announce a new service or product
• Educate customers about service benefits
• Notify customers about new bundles and price discounts
• Encourage customers to sign up for a new service or plan
• Educate customers about new entertainment services, such as IPTV

To review samples of JSI-client marketing, branding and other materials, check out our Web Portfolio.

For more details about image-oriented ideas and campaigns, e-mail Chris Lehner at clehner@jsitel.com, or Brenda Cordwell at bcordwell@jsitel.com, or call 301-459-7590.