The era of competition ushered in with it an increased focus on marketing and branding. Gone are the days of the monopoly that didn’t need to worry about marketing or its image in the community – where would customers turn for an alternative? But today, your company’s image – which encompasses everything from your logo, your marketing materials, your employees, even how your CSRs answer the telephone – is just as important as the products and services your company provides.

Branding

How is your company perceived in your community? Do customers look on you as the high-tech leader in your area - offering the latest in broadband services, bundles, or special deals? To achieve your desired identity you must take advantage of every opportunity to positively project who you are and build your image with customers. Raising the awareness of both your company and the services you provide will increase name recognition and help you contend in the competitive marketplace. Your image is crucial if you want to be considered an innovative telecommunications provider worthy of a customer's attention - and dollars.

JSI can help you with strategies, campaigns, and initiatives that will enhance your company’s image and serve to make it "top of mind" with customers:

• Company logos
• Product brands and logos
• Stationary packages
• Collateral material / external presentations
• Website development

Direct Mail

Direct mail and target marketing represent the most effective way to draw customers' attention to your products and services. It helps customers develop specific ideas and feelings about your company and your message, whatever it may be. Used creatively and in concert with other marketing and PR tools, direct mail helps you build brand awareness, attract and retain customer share, and strengthen your customer relationships.

JSI can help you plan and carry out direct-mail campaigns to:

• Introduce a new corporate name, identity, or logo;
• Announce a new service or product;
• Educate customers about service benefits;
• Notify customers about new service bundles and price discounts;
• Encourage customers to sign up for a new service or plan; and 
• Educate customers about new entertainment services, such as IPTV.

To review samples of JSI-client marketing, branding and other materials, check out our Web Portfolio.

For more details about image-oriented ideas and campaigns, e-mail Chris Lehner at clehner@jsitel.com, or Brenda Cordwell at bcordwell@jsitel.com, or call 301-459-7590.